Microsoft and Network Ten has today announced the launch of the Network Ten app, which will be the first commercial free-to-air network video on-demand application available on the Xbox 360 in Australia.
Xbox Gold subscribers will gain instant access to a library of more than 25 programs including Totally Wild, Bondi Vet, Offspring, The Graham Norton Show and many more. The Network Ten app will allow subscribers to watch their favourite television programs from Ten, Eleven and One, all in one place.
The application will also provide voice and gesture command support via Kinect, and will update with the latest news from Ten News At Five and Ten Late News.
“We are thrilled to be adding Network Ten programs to the Xbox platform and further expanding our content library. Our aim is to provide Australian Xbox LIVE members with the best and most popular television content, alongside movies, music and games, and now they will be able to access some of Australia’s highest rated local and international shows,” said Jeremy Hinton, Interactive Entertainment Business Lead, Microsoft Australia.
“We are delighted to be the first Australian commercial free-to-air network to join forces with Xbox to provide its consumers with new entertainment, comedy, reality and news content.”, said Network Ten’s Chief Digital Officer, Rebekah Horne.
Horne continued by saying this is the first stage of making Network Ten’s content more accessible.
“This is the first product release in Ten’s TV ‘anywhere’ strategy. Our goal is to deliver a TV experience anywhere that consumers are engaging with video content. Ten’s TV anywhere strategy will be realised over time by a number of product releases across different platforms and devices.”
The Network Ten application will become available to Xbox 360 Gold subscribers Wednesday, July 10.